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Taking a differentiated view of OTC markets

Pharmacy customers have changed their purchasing behavior and media consumption due to the coronavirus pandemic, with noticeable effects on OTC marketing and sales. OTC expert Walter Pechmann, Senior Director Consumer Health at GfK SE, media expert Andreas Müller, Managing Director at M+W Media, and agency owner Gregor Leopold from GlobalAMZ discuss in an interview with Healthcare Marketing what OTC companies need to know for successful product management.

Taking a differentiated view of OTC markets

Pharmacy customers have changed their purchasing behavior and media consumption due to the coronavirus pandemic – with noticeable effects on OTC marketing and sales. OTC expert Walter Pechmann, Senior Director Health at GfK SE, media expert Andreas Müller, Managing Director at M+W Media, and agency owner Gregor Leopold from GlobalAMZ discuss what OTC companies need to know for successful product management in an interview with Healthcare Marketing.

Published in Healthcare Marketing 8/2021 (in German)

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