We are your external Amazon department!
GlobalAMZ supports brands, manufacturers, and retailers in using Amazon strategically, profitably, and at scale. With data-driven full-funnel marketing and deep expertise in regulated categories, we drive measurable growth and sustainable performance.
About Us
GlobalAMZ is an agency specializing in Amazon that supports manufacturers, retailers, and brands with strategic planning, product presentation, and sustainable sales growth. We work nationally and internationally, helping companies build their Amazon business to be profitable, scalable, and successful in the long term.
Our portfolio covers the entire value chain. We take care of strategy, content optimization, and full-funnel marketing, including DSP. We also manage your internationalization and operational processes and ensure success through data-based controlling.
Our particular expertise lies in regulated and complex product categories. Particularly in the areas of pharmaceuticals, health, consumer healthcare, cosmetics, and related health segments, we support our customers with market monitoring, compliance-oriented consulting, and active brand protection.
With the help of data-driven strategies and structured full-funnel marketing, we strengthen brands on Amazon in the long term. Through clear KPIs and transparent communication, we measurably increase your reach and profitability and make your success traceable.
Our Team
Our team of Amazon experts combines industry knowledge, creativity, and data-driven strategies to help your brand achieve exceptional results and sustainable growth.
Gregor Leopold
CEO and Founder
Fiona Schmid
Head of Marketing & Business Development
Linda Laakes
General Manager
Tetiana Verloka
Senior Key Account Manager
Natali Marquard
Senior Key Account Manager
Michaela Seibold
Junior Key Account Manager
Andreas Schlott
Working Student IT
Paulina Schreeck
Junior Advertising Manager
Sofiia Neznaiko
Working Student Social Media Management
Nils Borchert
Working Student Content Management
Rudi
Feel Good Manager
Our Mission Statement
We are your external Amazon department! What does that mean for you? We support you in all Amazon-related projects and strategies. We involve all your stakeholders so that we make optimum use of costs, resources and capacities. We don’t work for you, we work with you.
Our Mission at GlobalAMZ is to make manufacturers, retailers, and brands measurably more successful on Amazon through individually developed strategies. We increase visibility, revenue, and profitability across the entire Amazon funnel. Our vision is to be recognized internationally as a leading Amazon agency that sets new standards in e-commerce and consistently puts the long-term success of its clients at the center.
Our founder
Gregor Leopold has many years of expertise and knowledge in the field of e-commerce and was already active as a retailer on Amazon and eBay long before GlobalAMZ was founded in 2018.
With over a decade of hands-on experience in the marketplace, he founded GlobalAMZ to fill a clear gap in the market: highly regulated product categories require a completely different level of expertise, compliance awareness, and operational precision.
Together with his team, he helps brands navigate Amazon’s regulatory environment and ensures compliant product presentation, high operational quality, and sustainable growth on the world’s largest marketplace.
Strategic growth
GlobalAMZ offers specialized and strategic oversight in the field of e-commerce to act as an external Amazon department for manufacturers and brands.
With over a decade of hands-on marketplace experience, the agency bridges the gap between sales and marketing to solve a clear gap in the market: highly regulated product categories require strict compliance awareness and operational precision.
Together with a specialized team, GlobalAMZ helps brands navigate complex algorithms and ensures data-driven retail media, high operational quality, and sustainable growth on the world’s largest marketplace.
Gregor as a Speaker
Beyond leading GlobalAMZ, Gregor Leopold is a sought-after speaker for brands and agencies navigating Amazon’s regulated categories. Drawing on more than 15 years of hands-on marketplace experience, he translates complex compliance requirements into practical, data-driven frameworks for Pharma, OTC, and Nutraceutical brands across the DACH region and Europe.
His signature keynote, “Why regulated brands fail on Amazon & what the data actually shows,” breaks down the most common compliance and strategic missteps and shows brands how to build compliant listings that convert. Additional sessions cover Amazon Retail Media for Pharma, pan-European scaling strategies, and the balance between performance and compliance.
Gregor has spoken at events such as ISPO Munich and the BVDVA Kongress, delivering keynotes, workshops, and webinars in German and English. He is available for international speaking engagements, offering brands direct, buzzword-free takeaways instead of abstract theory.
Our Core Competencies
Transparency
Our mission at GlobalAMZ is to make manufacturers, retailers and brands successful on Amazon with customized strategies. We increase the visibility and sales of our clients.
Specialized knowledge
Our team specializes in all topics related to Amazon and applies this knowledge to projects according to individual needs. We do not shy away from complex and difficult topics. We find the right solution for every problem!
Sales-oriented
We think sales-oriented! We always advise and act from the customer's point of view, focusing specifically on industry-specific requirements. In doing so, we bridge the gap between sales and marketing.
Global
As our name suggests, we operate globally for our customers, whether they are newcomers, SMEs or international companies, on all Amazon marketplaces.
The Story of GlobalAMZ:
Our Journey to Amazon Expertise
GlobalAMZ was founded in response to a clear demand: with Amazon’s rapid growth as a marketplace and marketing channel, many businesses and brands faced new challenges.
Since our inception, we have grown steadily, specializing in Category Management, Performance Marketing, and Retail Marketing.
GlobalAMZ stands for innovation, expertise, and customized solutions for businesses looking to grow on Amazon.
We’re ready for the next steps!
in the marketplace sector
FAQ
Answers to the most common questions about working with GlobalAMZ.
What kind of agency is GlobalAMZ?
GlobalAMZ is a Munich-based agency specializing exclusively in Amazon, supporting manufacturers, retailers, and brands with strategic planning, product presentation, content optimization, and full-funnel marketing, nationally and internationally.
What industries does GlobalAMZ specialize in?
While GlobalAMZ works with brands across many industries, its particular expertise lies in regulated and complex product categories, including pharmaceuticals, health, consumer healthcare, cosmetics, and related segments, where compliance and brand protection are especially critical.
How much experience does GlobalAMZ have on Amazon?
GlobalAMZ brings over 8 years of dedicated Amazon experience, a team of 14+ specialists working exclusively on Amazon strategy, and a proven track record of more than 40 successful brand projects across various industries.
What makes GlobalAMZ different from a general digital marketing agency?
GlobalAMZ is exclusively focused on Amazon rather than being a general digital agency, giving it deep, specialized expertise in Amazon’s ecosystem, including regulated categories, DSP advertising, and platform-specific compliance requirements.
Who is the team behind GlobalAMZ?
GlobalAMZ is built on a foundation of specialized expertise. The company is led by Gregor Leopold (CEO & Founder), with a dedicated team of experts across Key Account Management, Advertising & DSP, and Analytics. Each team member brings deep knowledge in their field, forming a complementary and results-driven team.
How does GlobalAMZ measure success for its clients?
GlobalAMZ works with clear KPIs and transparent communication, using data-driven strategies and structured full-funnel marketing to measurably increase reach and profitability, making results traceable rather than anecdotal.
Get in Touch
Do you have questions or would like to exchange ideas? Whether it’s general topics about Amazon or specific project inquiries — our team is here for you. Let’s achieve your goals together!
