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Addressing consumers based on buyer data

With its Demand Side Platform (Amazon DSP), Amazon offers a powerful advertising network that is known for its comprehensive reach. The combination of a wide range of advertising options and access to detailed consumer data makes Amazon DSP an indispensable tool for future-oriented advertising strategies. Perfect for OTC brands that want to focus on personalized advertising and individual health needs.

Address consumers based on buyer data

Amazon has its own advertising network in the form of Amazon DSP (Demand Side Platform). The DSP console stands out thanks to its reach in combination with various advertising options and consumer data. This makes the advertising tool a relevant touchpoint for product launches and rebranding, even for OTC brands.

Published in Healthcare Marketing 8/2021 (in German)

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