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Case Study Omnival

Omnival has been selling orthomolecular food supplements since 1998 and uses Amazon as an additional digital shop window. To ensure brand protection and structured optimization of the content, GlobalAMZ was commissioned to provide support in the areas of content and brand management.

Our target KPIs

improvement of the BSR
+ 0 %
top placement in the subcategory
+ 0 %
impressions and click-through rate
+ 0 %
brand visibility
+ 0 %

Initial Situation

  • Multiple duplicates, lots of wastage and problems with brand copyrights
  • No brand protection
  • Non-optimized content, no brand story/A+ content/brand store
By eliminating duplicates and actively protecting the brand, we were able to secure Omnival’s brand integrity and strengthen customer trust. With a clear brand story and informative A+ content, customers are provided with relevant information and concrete application examples in a clear and understandable way. The development of a brand store and the use of Amazon attribution also ensured more traffic, higher click rates and a sustainably strengthened brand presence on Amazon.

Approach

  • Revision of the product images, integration of USPs and mood images for a more appealing presentation
  • Conception of CI-compliant A+content for better brand communication
  • Development of a brand story to clearly position the brand and its values
  • Redesign of the brand store to optimize the brand experience for customers
To improve brand visibility and presentation on Amazon, a comprehensive optimization of the entire site was implemented. Product images were redesigned to highlight USPs, while high-quality A+ content improved storytelling and customer engagement. The new brand story strengthened the emotional connection to the brand and a modern brand store design ensured a professional shopping experience.

Results

  • Effective brand protection and elimination of duplicates
  • Improvement in best seller rank and visibility
  • More traffic to Brand Store - also via social media
As part of the collaboration, brand protection on Amazon was significantly improved and duplicate product listings were successfully eliminated. In addition, the optimization of content led to a visible improvement in the best seller rank. Targeted measures – also outside of Amazon, for example via social media – led to a noticeable increase in traffic to the brand store.

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