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Case Study Perma-Zylinder

Perma-Zylinder is a brand that sells dehumidifiers for indoor use of all kinds. The brand wants to start using Amazon as an additional online sales channel. The brand has been using it since November 2024 and has commissioned us to optimize its Amazon presence holistically.

Revision of the Amazon presence of Perma-Zylinder

conversion rate
0 %
uplift orders
0 %

Initial position of Perma-Zylinder:

  • The product is handmade and stands out from the competition thanks to its unique design.
  • Product functions are not immediately apparent, which makes it difficult to address customers.
  • Objective: Launch on Amazon to reach new buyers and strengthen brand presence.
As a small manufacturer, our customer Perma-Zylinder was faced with the challenge of positioning a high-priced, non-conventional product in a category dominated by cheaper alternatives. Without a clear explanation of its function and added value, the brand’s potential has not yet been fully exploited. In addition, Amazon was still unused as a central sales channel, which meant that valuable reach and sales opportunities were not being exploited.

Approach

  • Creation of an appealing product listing with an effective title and convincing bullet points
  • Integration of high-quality images and A+ content for optimal product presentation
  • Use of relevant keywords to improve findability and increase reach
The listing was equipped with a concise title, optimized bullet points and high-quality images. A+ content improved the presentation of information and increased the conversion rate. Targeted keyword optimization increased visibility, while the Vine program generated early reviews.

Results

  • Holistic product appearance on Amazon
  • 10.7% conversion rate since the beginning of 2025
  • 60% more orders than originally expected by the customer
The holistic optimization of the product presence on Amazon significantly increased visibility. The improved content and strategic keyword placement led to a higher conversion rate and exceeded the customer’s original sales expectations.

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A strong brand on Amazon requires both strategic building and effective protection. We develop your brand identity on Amazon, optimize your listing and use Amazon Brand Registry, brand analytics and protection measures to prevent counterfeiting and abuse.

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Content Strategy & Creation

Successful Amazon content combines strategic optimization with compelling presentation. We develop SEO-optimized texts, visually appealing product images and A+ content that strengthen your brand and increase the conversion rate.

We use data-based strategies to ensure maximum visibility and customer loyalty.

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