Case Study Insect-Out
Insect-Out is a brand that sells insect repellents for indoor and outdoor use. The brand has been on the market for a long time and uses Amazon as another online sales channel. Since April 2024, the brand has wanted to become even more visible and has therefore commissioned the complete relaunch of its strategy and its Amazon presence.
Redesign of the Amazon presence of Insect-Out
How Insect-OUT’s presence has been so far:
- Previous product detail pages not very appealing
- As a result, major difficulties in acquiring new customers
- Goal: Modernising the brand image and increasing sales figures
Procedure
- Revision of the product detail page for a more user-friendly and intuitive interface
- Creation of A+ content to provide customers with more information, application examples, etc.
- Use of high-quality visual content for clear presentation of product information
Results
- 13% increase in orders in one month thanks to SEO-optimised content
- Introduction of new product configurators and information for targeted customer contact.
- Improved findability and improved sales rank by 40 % thanks to optimised product search bars
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Content Strategy & Creation
Successful Amazon content combines strategic optimization with compelling presentation. We develop SEO-optimized texts, visually appealing product images and A+ content that strengthen your brand and increase the conversion rate.
We use data-based strategies to ensure maximum visibility and customer loyalty.
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