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Amazon & Dental: “Produkte genau dort anbieten, wo Kunden täglich sind“

Es ist kein Geheimnis, dass Amazon in zwischen einer der größten Online-Shops und Kommunikationskanäle der Welt ist. Dies trifft laut Experten auch auf den Bereich Kosmetika, Medizinprodukte und Arzneimittel für die Selbstmedikation zu.
Amazon Dentalmarkt
Amazon & Dental

“Offer products exactly where customers are every day”

No matter what, people search for and order it on Amazon. So it makes sense to present cosmetics, medical devices, and self-medication there as well – many pharmaceutical companies have already thought this and taken the reins of brand presentation into their own hands. A role model for dental?

Published in Healthcare Marketing 2/2022

Download the article here.

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